By including important words that describe your business in your Description Area on your Enhanced Business Listing, you can significantly increase traffic and gain additional views. Critical keywords including specific menu items, specific products, colors, location, discounts, services, etc all play a key role in how easy you will be found on MarketPad and other search engines alike. It is critical to keep up-to-date with all new additions to your inventory or services provided so you can be found much easier, generating additional views and potential business. An example would be if a new restaurant states that they have “The World’s Greatest Reuben Sandwich in the World”, then it would be a good idea to include this into your Description Area so somebody that is in the mood for a Reuben sandwich can find you more clearly. Basically what we are saying is, ‘If you have it, make sure you include it’ otherwise your customers out there may have a hard time finding you.